Well, not for me. Whether an item has been purchased on Amazon or not I really could not care less. What I find relevant (and it does work in the music's section) is how the others have assessed it, because most customers are not idiots and they can easily separate wheat from chaff. The best and most insightful comments are more than frequently those with a high rating. That's why I am not keen on wading through "item received", "lost in transit", "love it" or "this music sucks" to reach the most interesting section. Besides, when reading the majority of comments one can easily assess their value by how they're written. I do not think that Amazon Gorts who decide what is acceptable/trustworthy have listened to, read, seen or checked everything in stock. Far from it, they just read a review and assess its value by the content only. Just like everyone else can do. When Amazon started to tinker with the comments section they imposed the "verified purchase only" filter upon the initial visit to a product, so one had to switch it to "all reviews" to see a properly ordered list with all the entries. It seems that they have quickly discovered that their customers are not interested in the "verified purchases" subset at all and hence this most recent "patch" to make the access even more difficult to the most valued (but not purchased on Amazon) reviews. I wonder what happens as soon as they learn that their customers immediately start paging to skip the unwelcome noise to get to the desired section. Will they remove the "unverified" reviews altogether to protect their customers from any "inappropriate" content? We'll wait and see.