No one's 'pushing' standards. Standards are always evolving as technology changes and gets better. If you don't want to pay for it, you don't have to. Just stick with what you have until it dies, then you'll have to get whatever's on the market at the time, or go without. It's like complaining about new cars which are about a 100 times safer then they were 20, 40 years ago. Are you still using a Commodore 64? That ship has sailed. Social media and online tracking isn't going to change anytime soon. Best that you can do is to minimize your digital footprint - don't use social media apps, use Signal or WhatsApp for encrypted phone messaging, use a VPN when surfing the web as well as your internet connected devices. Never, ever, get a IoT device! Could have fooled me! We have always had such standards - it's whatever it is at any given point in time. All new standards always have a backward compatibility tranche which means your existing tech will still work. Once in a while a radical change in the transmission spec will have an effect on old tech such as the switch to digital broadcasting, but there is usually many years of warning before that happens and cheap workarounds such as dongles/etc. UHD/4h is still relatively new, and yet you can pick up a UHD 4k 60" TV for less than $700. You don't have to be an early adopter and pay through the nose.