Wow, here's a beautiful (albeit brief) TV commercial featuring ELO's classic "Strange Magic"... (actually a very good recent re-recording by Jeff Lynne). Stick with it -- it's really well-done, excellent VFX and terrific color-correction and editing. A perfect example of encapsulating a complete story in :30 seconds.
Mom isn't there anymore. Dad is trying to give his boy something to cope. His smile at the end says "Thanks sweetheart, it worked". Its bittersweet and makes me cry. Excellent!