You picked one of the few songs I like off that album (my criticism of that album is a whole other can of worms I'd rather not open seeing how unanimously praised it is).
Actually a lot of people adhered to this attitude, particularly in the "underground" scene of the late 90's and early 2000's. At the time, I personally did. I was going through my "anti-pop", "anti-commercial rap" phase.
There's a version that shows only Mixmaster Mike. Even better to see what he's doing. Updated: Better version
RZA had a classic intro to the second side of Wu-Tang Forever in which he called out "Rappin' Bullsh!t" (R&B) artists, and contrasted it with the "true hip hop" Wu-Tang was making. He was certainly referring to the likes of Puff, Mase, Jay-Z etc., who weren't R&B artists per se, but their flavor of hip hop was a "watered-down", "lighter", more commercially friendly and accessible style than the usual hardcore stuff coming out of New York prior to that (1996/97).
Wikipedia mentions that Bambaataa cites Lovebug Starski as the first to use the term to refer to the music/culture, and it also says that Manhattan DJ Hollywood used it in the same way early on. Regardless, all three are important pioneers of the foundation.
It's very well done...a great documenting of their videography, done by the late Nathaniel Hornblower aka MCA.
Yep, that's the one. Many of the videos have different viewing angles to choose from, or different musical mixes (or both). Big fun. Though the 5.1 mix sucks, just reverb on the rears and a ridiculously overblown bass. But the stereo is totally fine and the whole is well worth its price.
I took a look now, insteresting it was inpired by the rtythmic cadence of soldiers marching. DJ Kool Herc and Grandmaster Flash were also pioneers.
The template for his style of hip hop: stripped down to the drum machine pattern like his credit on LL Cool J's Radio album: Reduced By Rick Rubin
I liked how often jazz samples were used in rap and hip-hop music in the early '90s--I miss that! Guru and MC Solaar are responsible for one of my favorite tracks (and favorite videos, too--it's fun seeing all the typical hip-hop poses in front of Paris landmarks for a change): Guru and MC Solaar, "Le Bien, le Mal"
This is a track from the album which introduced me RUN DMC, My favorite track from the album which I have in his original cd version 1988 Run DMC- Beats To The Rhyme
A Tribe Called Quest's The Low End Theory (represented here with "Excursions") with its barrage of jazz samples came to mind after the Guru video
I liked hearing Rakim, Nas, and KRS One on a (relatively) newer track. The Carl Douglas sample was funkier than I expected: Kanye West's "Classic"