Thanks for that. It was actually Oppenheim, John McClure/Schuyler Chapin (co-directors), John McClure, then who after that? Thanks for that explanation. I was hoping to find something not-CBS specific that would be interesting to share with people at the AES convention for a half hour or hour at least. Does your answer change knowing that? Have you found anything relating to creativity that is potentially presentable in some fashion? And can be verified rather than simply opinion? Although I guess opinion which is backed by evidence is good, too.