In today's age of generic formulated pop music made by dying recording industry, and the fact that 98 percent of people of my age (22) and younger are mostly occupied by smartphones and don't care about substantial music, or about anything for that matter other than five minute trends, so many rock bands had fallen into obscurity as they were ignored by the labels. Now, GVF suddenly gets a major label record deal. Other than milking out the market of people aged over 30 who still buy some records and actually developed a musical taste, I don't see they can attract younger masses, and I don't see how it would fit the industry as bands like these can't be easily manufactured, as the band is around 20 year old and their audience is 45 on average. Btw, for those who were hoping they could bring old school rock back, they won't. Again, people my age are mostly occupied witz technology so rock music or any substantial music is dead because they simply don't give a damn. If they did care, they wouldn't be listening to today's mainstream crap, no matter how much it was forced to us by the industry.