The things that have worked in the past?! The whole marketplace has changed radically from when BOC occasionally scraped into the top ten, including the way that radio stations are now consolidated behind a small handful of companies that set the playlists. BOC isn't going to charm the likes of IHeartRadio into adding their new song to their playlist. There simply isn't a large enough audience for the kind of old school guitar based rock that they excel at anymore. Running around after station directors and other desperate marketing maneuvers aren't going to change that. You can't make a hit happen by sheer force of will at the age of 70, even if they had the will. This is silly talk.