Vinyl at Target - The Cycle Repeats

Discussion in 'Marketplace Discussions' started by Boomy, Oct 18, 2017.

  1. Boomy

    Boomy Forum Resident Thread Starter

    Location:
    Indiana
    So I was at Target and they are redoing the shelving in the media section. I come upon this:

    [​IMG]

    It's baaaaaaaack. Can't wait to get some of these in clearance like I did back in the day :D
     
    Jrr, tmtomh, JasonA and 4 others like this.
  2. dkmonroe

    dkmonroe A completely self-taught idiot

    Location:
    Atlanta
    I never see vinyl at Target. I must not be drinking enough. :laugh:
     
    Dave and savemenow like this.
  3. lightbulb

    lightbulb Forum Resident

    Location:
    Smogville CA USA
    It's just like a living museum, on an annual tour!
     
  4. DigMyGroove

    DigMyGroove Forum Resident

    Location:
    Los Angeles, CA
    In the meantime at my local Barnes & Noble the vinyl section has been cut to 1/3 of what it was and moved to the far back corner of the store from it's former location near the front. When they first offered vinyl it was right up front, not a good sign.
     
    DHamilton likes this.
  5. c-eling

    c-eling Forum Resident

    Picked up a few on clearance as well last time my local tried it a few years ago.
    A musical instrument shop just started carrying new releases
    Robert Plant's latest was over 40 bucks :yikes:
     
  6. Kyle M.

    Kyle M. Active Member

    Location:
    New Haven Ohio
    Hmm. I'm gonna have to check my local target.
     
  7. BlueSpeedway

    BlueSpeedway Lodger

    Location:
    London, England
    :laugh:
     
  8. petercl

    petercl Forum Resident

    Location:
    Seekonk, MA, USA
    I snagged 2 Pink Floyd DSOTM's and 2 WWYWH's for $15 each on those clearance deals.
     
    Boomy likes this.
  9. Boomy

    Boomy Forum Resident Thread Starter

    Location:
    Indiana
    Yeah I got The Joshua Tree for like 10 bucks.

    I mean, they want $46.99 for The Wall. That will turn off a lot of people, or it will make people naive (for lack of a better term) and they will think it's what it's supposed to be.
     
  10. InStepWithTheStars

    InStepWithTheStars Forum Resident

    I think the weirdest thing about that picture is using their logo as their website address. Was it too difficult to type out "target"? How am I supposed to check their selection of vinyls when my computer doesn't have a target button?

    I saw records at Bed Bath and Beyond once. The section was gone the next time I was there. I think they wanted $40 for the Born To Run reissue and the only tables were Crosleys. Wonder why that venture didn't take off.
     
  11. kwadguy

    kwadguy Forum Resident

    Location:
    Cambridge, MA
    And 4/9 of the vinyl titles on display were also being sold at Target, at 1/5 the price, back in the '80s. Le plus ├ža change...
     
  12. kwadguy

    kwadguy Forum Resident

    Location:
    Cambridge, MA
    New vinyl as a profit center looks good on paper, but rarely ever pays off. The margins seem great--around 30-40%. But it's not returnable and defect return rates are significant. So you get stuck with the slow moving titles (which eventually wind up shop worn and unsaleable) and you get stuck with returns from customers.
     
    Dave, Jrr and ggergm like this.
  13. curbach

    curbach Some guy on the internet

    Location:
    The ATX
    These lessons must be learned over and over again it seems.
     
    ggergm likes this.
  14. pghmusiclover

    pghmusiclover Forum Resident

    It would be nice if some of their exclusives with bonus tracks would get a vinyl release...
     
    Beatles Fan 4 Life likes this.
  15. knob twirler

    knob twirler Forum Resident

    Location:
    Chapel Hill, NC
    Well, Target were too far ahead of the trend the last time they tried it. Best Buy was too, and I noticed the other day that they have added
    some basic vinyl album titles back into their tiny music section (Zeppelin, 'Appetite for Destruction', Guardians of the Galaxy sndtrk). They are
    at list price, I guess, because they were all like 40 bucks. I guess it's a novelty thing for Christmas, as people are often buying for others that they
    don't know all that well anymore, or at all. "Hey, I have to get my brother in law something, and he has a neck beard and wears old concert shirts. He'd love an old fashioned vinyl version of 'Dark Side of the Moon,' I'll bet!' I'd guess that it will disappear again in January and come back for holiday shopping next year.
     
  16. kwadguy

    kwadguy Forum Resident

    Location:
    Cambridge, MA

    It's even possible that Target and BestBuy are using a rack jobber for this.

    Back in the vinyl era, most stores with a record department who were not record stores (e.g. department stores, drug stores, etc.) used rack jobbers to service the record section. The jobber was an independent contractor in charge of stock and inventory of the vinyl section. This was a huge business back then. As non-record stores moved out of carrying music in the late '70s, it gradually dwindled.

    But it's something that would make sense now, since these stores aren't carrying enough music anymore to justify their own music infrastructure.
     
  17. Gaslight

    Gaslight Cave dwelller

    Location:
    Northeast USA
    I haven't checked my local store lately but I know B&N was betting hard on vinyl - huge expansion in their music area just a year back.

    Was hoping it would work for them but it was definitely a risky venture.
     
  18. dkmonroe

    dkmonroe A completely self-taught idiot

    Location:
    Atlanta
    It seems to do better in some areas than others. The B&N closest to me has not downsized their main vinyl LP section at all, but the one or two extra displays in other areas of the store have disappeared. However, in another B&N that we visit in a more upscale outdoor mall, the extra display in front of the coffee bar remains as it has for about two years now.
     
    Jrr likes this.
  19. ggergm

    ggergm Forum Resident

    Location:
    Minnesota
    I'd be shocked if Target wasn't doing this, especially if they are just testing the water.

    What I like are the displays in the first post. Are those waterfall displays made of cardboard? They sure look like that in the picture. Cardboard displays - now there's commitment for you. :rolleyes:
     
    Beatles Fan 4 Life likes this.
  20. kwadguy

    kwadguy Forum Resident

    Location:
    Cambridge, MA

    The thing is: Are there any rack jobbers left? Handleman was the giant, and they basically went belly up and sold their assets to Anderson about a decade ago. (Handleman was even the sole racker at WalMart and couldn't make a go of it!) I'm not sure if Anderson is still in that biz.
     
  21. Blue Gecko

    Blue Gecko Active Member

    Location:
    Wisconsin
    My local Target store moved the music selections to the very back of the store. Last week I tried to buy the recent The National album on CD. It wasn't in stock and when I inquired about it, the clerk informed me that no one buys CDs any more. The are no vinyl records displayed. So, local conditions may vary.

    I held my breadth concerning the young clerk... he seemed to be part of the "Crap Generation", not willing to pay for music, but claims to listen to everything (at low resolution).

    I wish my local Target would emphasis music as well as it did in the past. Their de-emphasis on music was a loss for me. I'm glad some forum members are having success at Target.
     
  22. ggergm

    ggergm Forum Resident

    Location:
    Minnesota
    Yes, they are, and they still service Walmart. link
     
  23. Jrr

    Jrr Forum Resident

    They are making exactly the same mistake they made last time, and it's going to fail again. You can't stock ten titles and expect to be a go to place. It's like stocking a dozen greeting cards and expecting to do great business. As others have said, I'll be a customer during the clearance sale.
     
    Boomy likes this.
  24. Jrr

    Jrr Forum Resident

    My B&N is still fully stocked, significantly, and I was shocked to see an exclusive to them of a nice Four Seasons comp I ended up buying.
     
    dkmonroe likes this.
  25. Jrr

    Jrr Forum Resident

    Our local Costco is now completely outof the music biz and they had only maybe ten dvd titles. Kinda discouraging.
     

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