Discussion in 'Audio Hardware' started by soundboy, Jul 13, 2012.
Company "re-brands" itself again....
Polk Unveils New Branding Effort
As a pig in a?
Why is it wrong for Polk wanting to appeal to a wider audience and keep all of their employees gainfully employed?
I don't think it's wrong at all to change logos if they so desire, nor is it wrong to expand their product line. That said, I have two things to say about the new logo: It's cheesy and I hate it almost as much as NBC's mid-70s logo (for those who don't remember: http://armygreennobara.deviantart.com/art/NBC-1970s-Logo-74464542 ). I could have done MUCH better.
The logo sucks. I like the last one.
Seriously, this will change their clientele.
Serious audio customers will flee from the Polk brand. The new web page looks more like a band's fan website. I hate it too.
No, it's not wrong to reach out to new customers, but I think this is the wrong way to do it.
I say this as a happy owner of some Polk Audio bookshelf speakers.
The heart in the logo seems very feminine for an audio firm.
whats not to love?
They should have gone back for the geek cred and had an engineer wearing a lab coat as part of the new logo.
It's a nod to their heritage.
Years ago Boston Chicken changed to Boston Market so potential clientele wouldn't think their menu was restricted to just chicken.
Same now with Starbucks (coffee).
And by the way...what the heck was wrong with Roebuck ? A red-headed stepchild ?
I'm sure the PolkPod will be a hot item.
Or what about Pioneer, where the "e" letters look "happier" on their new logo? I'll gladly keep my late 70s vintage HPM-60 speakers, complete with ORIGINAL logo.
As for the Polk Audio logo with the heart dotting the "i" in "Audio", I'd say it looks a bit more juvenile and guess I'd have to agree, feminine. I can't imagine that such a logo could possibly help make the product more attractive, except perhaps to those who are attracted by that type of logo. Just a thought.
As for name/logo changes, it's amazing how many companies have done it (and how many millions of dollars it can cost). Walmart (formerly Wal-Mart) changed it's logo. How many kids and teens out there actually remember a "Kentucky Fried Chicken"? Then there's "GE" (at one time, their appliances and electronics had the name GENERAL ELECTRIC spelled out).
Polk probably has a desire to develop the heart graphic to be their icon similar to what Target did with the dot.
The "dot" is a "target"
Okay, sort of what Macy's did with the five-pointed star.
As a female forum member and polk owner, I hate the new logo and agree with the gents here...looks cheesy and feminine. I would hate to see that logo plastered on a pair of speakers
Are they serious? This logo? What are we, five?
This really stinks because the new speakers really sound good. This further tells serious audiophiles that Polk is just another mass market oriented brand.
Maybe they plan to partner with Dr. Dre and brand the joint venture Heart Beats.
Not to be a total jerk, but hasn't Polk pretty much been a mass market kind of company? I mean they do satellite receivers and car audio. I think they outgrew the cool little speaker company perception a while ago.
That's pretty much how I see it. I'm not knocking their quality at their price point when I say that the logo is more accurate to who they've been for quite a while now. Bringing back the image of the heart harkens the 40 year heritage, although that probably goes unrealized for the most part on their target market.
I think they could've designed a better one though, for sure.
I think that's part of why it's there. What better way to broaden their appeal than to bring in the young females? After all, females buy more music than males, have more disposable income than before, and are more independent.
I do think traditional audio companies have made mistakes in catering to males.
But, I still hate that logo!
Heart Beats is already taken by Lady Gaga. How about Heart On?
Amazing the amount of self-inflicted wedgies people are giving themselves over the logo change. Polk products offer good value for the $$ spent, and their flagship LSiM's are really impressive.
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