The Victor Talking Machine Co. is back! (sort of)

Some company has bought the rights to the Victor trademark and is putting it on a range of inexpensive and not-so-inexpensive turntables and "Orthophonic" Bluetooth speakers. They claim to be based in Camden, NJ, just like the original Victor company.

Here's their top-of-the-line turntable, selling for $429 with a "VictorMag" cartridge (that looks like an Audio-Technica) and a lifetime warranty:

Victor Victrola VOYAGER Turntable — Victor Records

What really caught my eye was this badge on it:



Nipper, my how you've changed! And I bet the "final assembly in Camden, NJ" involves slapping that sticker on a Chinese-made turntable and boxing it up.

 

'Nipper'!
Good grief!
(Love your youtube video's man!)

 

The bandwagon certainly is rolling.

 

Nipper looks more muscular than he used to. This could spell the end of digital as we know it.

 

'Nipper' looks like he's been working out at the Gym and on steroids!

 

Maybe that’s not Nipper. That dog could be Victor the pit bull.

 

Here is their factory tour video. They show taking fully assembled black plastic turntables, gluing a piece of green felt onto the platter, and putting them into custom-engraved wooden cabinets: