The 00.01% that does notice spread the word for the others. I'd never know it if it wasn't for that 00.01%.
He has treated every release since Chaos as though it would be his last, and to our great listening benefit. They have all been special. Its like Jack Benny doing two Farwell Specials and working on his third when he passed away.
I don't think this will be his last album, and fortunately, this is a man who won't know when he has recorded his last album. He has so much music in him that he will be productive until the end, and I hope he lives 250 years. I think the only reason Paul is calling this McCartney III is because the quarantine forced him into a seclusion that echoes the conditions of the first McCartney album, and it is likely self-produced, self recorded, etc. It also helps that this is the 50th anniversary of McCartney, but beyond that, I think it is more likely the isolation required of this moment in the global pandemic that recalls the ethos of McCartney I and II.
Paul should just put out a 50LP Cold Cuts Box set (no CD) with a download code for $1000. Limited to 10,000 copies. and call it a day.
With all due respect, nothing is being done because someone gets a kick out of putting clues on the internet. It is cold blooded marketing done at the highest levels. The team in charge of this may not even know how important Paul McCartney is - these are professional, well paid PR people. When this job is over they will move on to sell a new brand of toothpaste, a new model car, or a new app. This will be a multi-million dollar campaign created by the top people in the industry. The purpose: sell as many copies of this product. Trust me, they ran the numbers, if they felt a surprise drop would have sold more copies, we would be having a surprise drop.
While you have a point, I think Paul does enjoy the teaser campaign thing though. Look at Thrillington!
I think so too. He has a knack for making them very fun and engaging - but first and foremost, it is marketing. Paul's creativity is boundless, he's truly a genius. So while I believe that he is in on the marketing, he knows that he needs to bring in a professional team to properly sell a product.
Sell that in a $350 suitcase with puzzles, card games and the album on lp, CD, cassette, Minidisc, DCC, and wax cylinder and it's an instant buy !
Not sure if this has already been posted. Sir Paul McCartney, the master of content marketing, strikes again. https://www.forbes.com/sites/willbu...aster-of-content-marketing-strikes-again/amp/
Again, being a showman and being "the master of content marketing" are completely different things. One is a natural talent that most successful entertainers possess, the other requires a well-trained, skilled media team. Having creative promotion ideas also does not equal being a marketing mastermind.