Oh god, I thought I'd wiped those names from memory. Hard not to imagine sparks shooting out of a Sparkomatic unit and melted wires under the dash.
https://www.denafrips.com/ab Better yet, Alpine radios used to have a Programmable Music Search function...the button was labeled "PMS"...
And that Studebaker is an obviously German name, even if the family had been in the States for some time by then.
Definitive Technology is a pretty weak name, as was their old script logo. It looked like a cheap department-store electronics brand. The new “D” logo does look pretty good, though, and the tower speakers with the built-in subs sound pretty great in my home theater setup.
Sony model numbers for their digital audio players (DAP). Rather than some kind of catchy name for their players that could attract interest, they just go with a somewhat-cryptic model number for their DAPs. While originally there was a logic for their model numbers (indicating which country the player was intended for, the class of player, the series number, and the amount of memory) they have moved away from that. Some examples of their model numbers: NW-A55 NWZ-A816 NWZ-A17
I met Arthur and Neil at the start of the company, great guys and keen to get their message, as well as their product, in the public eye. The Pink theme matched well with the lid and platter too. And there were many occasions when a PT outperformed an LP12, industry standard in the UK at the time. "The name Roksan itself is derived from the name of Roxana, daughter of the Persian King Darius. This closely reflects the Persian heritage and roots of both Hashemi and Moghaddam" (company founders, from their website). Hence many other model names of theirs. Naim, though - that was just silly.