The POS series were when Harmon wanted to produce budget Infinity speakers so Arnie made the POS with to reflect that.
Per Gear Patrol: "Let’s get any confusion around its name out of the way. Schiit Audio is pronounced just like it reads — “sh!t.” That was intentional. “One of the reasons that we ended up with the company name was my wife,” says Jason Stoddard, cofounder of the California-based audio brand. “When I was going into the garage every night saying ‘I’ve got way too much sh!t to do,’ or ‘I can’t deal with this sh!t,’ she finally got exasperated and said, ‘Why don’t you just call the f*cking company ‘sh!t’ because that’s all you ever do.'” He just went with it." My first Schiit purchase, a Fulla headphone amp. It shows in Windows as Fulla Schiit...!
Not everything. We have two Goldstar window air conditioners from....from....well, not 1958, but nowhere near Y2K. Still working A-OK.
Fink Team latest speaker: Kim Not unlike a certain jam, with a name like that, it HAS to be good! (The Kim sounds Devine)
I bought a little DAC/Headphone dongle called- WKYZY. Rolls right off the tongue! I think the description said "Makes pleasing, loud listens!"
Okay, Schiit is not an unfortunate family name. Do you really want something out of minds that seem to be stuck in 4th grade? I think one should go with more "advanced" development, like the sex-oriented products of Bottlehead (S.E.X., Foreplay, Submissive)--that is two grade levels higher in development (6th grade mentality).
Graham’s top speaker is literally called The Voice of the Universe. Did the UK legalize cannabis or shrooms or something? .
Anker is a popular brand of cheap Bluetooth speakers. Don't let your British friends write a W before it.
How about companies that, right from the get-go, seem to lack imagination. When a company starting out has a hard time deciding on a name, so they just change the spelling and call themselves "Naim," you have to wonder if they can come up with anything original.
Schiit is funny and obnoxious and offends all the right people while being a clever positioning statement vis-á-vis the insufferable pretensions of high-end audio marketing and pricing. It might not have worked out as well as it has if the absurdity of the name had not been accompanied by a brand-wide irreverence, jokiness, and relaxed openness about the serious fun they’re having undercutting everybody with generally credible products. The dubious efficacy of the name has been reinforced by the effective implementation of the brand vibe across the board. I suspect that the bottom-line impact of people who refuse to buy Schiit because of the name is negligible and more than made up for by everyone who enjoys being in on the stupid joke.
I’m a Naim guy but their amp and product naming confuses me. NAP and NAIT and whatnot. At least their speakers have real names like Credo!