Back then they lacked the means of imposing their agenda that they have today. Then the market resembled more the 'selling things' model you referred to originally. When I cared about movies and TV and collected DVDs, a format appeared based on rented discs that you needed to validate via an internet connection. I don't remember its name, but everyone on forums said it would fail miserably out of privacy concerns - which it did. How the world has changed. Incidentally, I'm listening to my Grumiaux CD of Bach's accompanied violin sonatas from 1990. Now that I have my laptop on, I decided to compare it with Tidal's version, on the same DAC and using exclusive mode. I can swear my CD sounds perceptively better, and I definitely enjoy listening to it more. The audio CD is a marvel of a consumer product and a veritable treasure.