Warning: rant incoming. As usual, I am about 11-13 months late on developments in popular culture. So I experienced today, for the first time, without any prior warning or awareness, Cinemark Theater's February 2018 bag policy. At all theaters, ostensibly, the company prohibits bags larger than 12" x 12" x 6". The policy is senseless; its application however (at least where I got turned away, in Philadelphia) is beyond stupid. Because it doesn't matter what is in your bag -- there are no bag checks. Nor does the volume of the bag's contents matter. The only thing that matters is the capacity of the bag. If you have a bag which can be stretched or expanded one micrometer beyond the specified dimensions, even if there is nothing in it other than a scrap of paper, you cannot enter the theater. And my bag actually fit neatly into the metal space designed to measure bags. But then the manager pulled on it to stretch it to its limit, so that its height was about 12.5", in order to exclude it. I couldn't believe it, and hardly ever have been so angry. Did I mention the policy is stupid? It's apparently not intended to deter customers from bringing in outside food. And it won't! Why not? Because there is no bag search. When announcing the policy, the company cited the shooting in one of its theaters in Colorado. Undoubtedly that was a horrific tragedy. It also occurred six years ago. More to the point, and I repeat myself, there is no bag search. I could have stuffed a pair of six-shooters in my bag and strolled by the ticket-takers and security without their batting an eye. Now I will anticipate some of the querulous replies this post is likely to produce. 1. "It's their theater! If they want to impose a rule, they can!" Right. I'm not making a claim that they are without some legal right to implement a stupid policy. They do have the right. And I have the right to hold the view that they are stupid. 2. "If you don't like it, you can take your business elsewhere!" I did and I will. 3. "I support their policy! The company needs to make money and they cannot do that if customers are bringing in outside food!" I agree they need to make money from concessions. And if anyone at the company had half a brain they would establish a policy pursuant to which employees would ask customers to open their bags and would exclude outside food. But that's not what they're doing. I could have brought 4 pounds of candy in a bag half the size of the one I had with me and there wouldn't have been a problem. 4. "You're an idiot! They need to secure the theater so that people don't get shot!" One or two horrific episodes notwithstanding, that fear is misplaced; you are safer in a movie theater, statistically speaking, than you are driving to the theater, safer even than you are walking in the parking lot from your car to the theater. But whatever. I'll concede the point and say the security concern is valid. The problem is the policy doesn't answer it. There was no one with a wand, let alone a metal detector, and the line was long enough that wanding customers would not have slowed down anyone, but, again, nobody even asked to look inside the bags that were small enough to get in. There could have been all kinds of dangerous articles in them. Thus endeth the rant. I appreciate your reading.