CD: Steve Crosno Day July 9, 1967, El Paso County Coliseum http://stevehoffman.tv/forums/showthread.php?t=60196 ~~~ http://www.elpasotimes.com/news/ci_4141682 Steve Crosno, founder of the "Cruising With Crosno" radio show and arguably the most famous on-air personality that this region ever had, died Saturday, August 5, 2006. He was 66. "This city has lost a part of its identity," said George Reynosa, owner of All That Music record store. http://www.allthatmusic.com/blog/latest.html For the past couple of years, Crosno had been ill and he had recently been diagnosed with cancer. Throughout July he spent several days in a hospital in Las Cruces before going home last week. He died at his home in Las Cruces. Crosno, who began working in radio at age 16, is credited with breaking color barriers in El Paso radio. He was among the first to help local bands make recordings and get airtime. His TV show, the "The Crosno Hop," aired in the '60s, '70s and '80s and was attended mostly by Hispanics. His radio show, "Cruising with Crosno," will be forever linked with lowriders, white T-shirts and Sunday afternoon cookouts. "The common person is who Steve catered to with his Crosno thing," Reynosa said of the nasal twang and 5-inch sideburns that made Crosno unique. "He was truly a celebrity, but he didn't carry himself that way." In past interviews, Crosno said he was just playing what people requested. From these requests evolved Crosno's distinct radio format; locally referred to as the "El Paso Sound " it's known nationally as Chicano Soul. Crosno mixed Spanish songs, such as "Cariño Nuevo" by Sunny and Sunliners, with English songs, such as "Smile Now, Cry Later." In between he played nonstop, silly skits in which others made fun of him. It is this format, with some modifications, that Mike Guerrero emulates with his Sunday afternoon show, "The Fox Jukebox." "A lot of my listeners love El Paso-style oldies and that's what he brought to the airwaves," Guerrero, 37, said. "He was an inspiration to a lot of people, and he had a lot of fans." Linda Falen, Crosno's sister, said her brother had a love for the people of this region that was unmatched. "Especially the youth -- he tried to help them," she said. "And then there was the music -- he loved the music of El Paso because it is unlike anywhere else." Funeral arrangements are pending, and family and friends are working to set up a fund to pay for the services. He is survived by his sisters, Linda Crosno Falen and Susan Wayland.