I know the vocals are their calling card, but I just am not a fan. Would like to hear the band without to vocalist drowning them out to really hear what the band has to offer. He sounds a little less like Plant cranked up to 11 on this single than the others. If that is his more natural voice then I get why he goes with 1969 Plant mimicry on the other songs. Their management team should be commended as they have created a buzz. I just don't get it, but glad others are enjoying them.