Undoubtedly true. Maybe to the OP there are particularly stark differences between the seniors in advertisements vs. the average real life seniors. I don't necessarily agree, but I can understand that. The key difference might be that when we see ads with typical advertising younger people, even though we know they are hyper-idealized, part of us thinks that real people in those age groups still have time and the physical abilities to better their lives and be more like those ideal people, whereas real seniors are living with the harsher realities of their bodies breaking down, their friends dying, and their own fast-approaching mortality. Don't mean to be Mr. Downer here, but I think maybe that's why senior ads strike some viewers as excessively positive and rosy.