I'll also add that this all plays into the whole concept of "strategy" and how it factors into online auctions when one is a seller. A seller has to weigh the advantages and disadvantages of listing techniques. For example, while a reserve auction will protect the seller, it can also often be a turn-off to some potential bidders.That is, many people won't even bid on reserve auctions (or tend to bid more cautiously). Conversely, if a seller chooses not to do this, he may snag more bidders, but then has to risk not getting that ultimate "big prize" winning bid that he's hoping for. All this is strategy that a seller has to consider and, again, all part of what makes an auction potentially exciting for both seller and buyer. Stopping an auction early (for no *authentic* reason) because a seller doesn't like, or anticipates, a potentially unacceptable outcome ISN'T strategy. I liken the latter to being in a chess game, discovering that you're on the receiving end of a checkmate, and then knocking all the pieces off the board when you realize you're about to lose!