I would say for America the business practices were often second rate (how creators were treated) during most of Kirby's career along with the paper quality and retail prices. There were good things as well as bad things about that. Comics were seen to be near the bottom rung in publishing for decades, ephemeral in nature, I guess puzzle books, horoscopes and coloring books as well. I supported the Captain Victory and Silver Star comics when they first came out, as they put creators upfront and first more, even if ultimately they might've paid less based on lesser distribution and sales. The direct sales to specialist shops had a down side as well as an upside; it was more responsive to the audience but the audience didn't always support quality, and a speculative collector thing for historic events and limited edition variations became a lot more the tail wagging the dog.