My first viewing was in a Dolby Cinema, last Thursday. And I must say I was rather impressed but still overall disappointed that they go through all the trouble to give you this "experience" in a Dolby certified theater and don't matte the screen. One of the local arthouses has it in 70MM and I'm thinking I'll take in another viewing and I'll likely do it there. It's my favorite place to see movies anyway. Just feels like they care more about the presentation, overall.