This is exactly why they need to shift focus. Yes, sales are in significant decline but they can't change that. So, appeal to the many people who do buy records and CDs still. Focus on that, keep the prices competitive and the stock interesting, advertise minimally but in the right places (Uncut, Mojo, NME website etc), keep the core customers happy and interested. They'll be loyal. HMV doesn't seem to know what it wants to be at present. They could also have the best online music site in the UK. But they don't have one at all. I want HMV to survive, but it has to adapt and accept that it can't attract interest that just isn't there from a lot of younger people who mostly listen to music in different ways. So stick with catering for people who care about records, CDs, music books and HMV, rather than chasing customers they'll never get long term. I've seen very little difference between HMV now and HMV that's been in financial trouble twice.