New Music is Falling in Popularity in the US

Discussion in 'Music Corner' started by saturdayboy, Jul 21, 2022.

  1. saturdayboy

    saturdayboy Forum Resident Thread Starter

    Location:
    Chicago
  2. saturdayboy

    saturdayboy Forum Resident Thread Starter

    Location:
    Chicago
    Not surprised at all.
    Is the quality of the content?
    The curation of the streaming services?
    Both? Something else?
     
    jicerswine and MortSahlFan like this.
  3. speedracer

    speedracer Forum Resident

    Location:
    Sapa
    This only means falling in popularity in the music marketing outlet you are interested in.

    Or it could simply be yet another New Music Sucks thread.


    [​IMG]
     
    Last edited: Jul 21, 2022
  4. Hall Cat

    Hall Cat Senior Member

    Location:
    Chicago, IL USA
    Extremely poor gatekeeping
     
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  5. Evethingandnothing

    Evethingandnothing Forum Resident

    Location:
    Devon
  6. kwadguy

    kwadguy Senior Member

    Location:
    Cambridge, MA
    What gatekeeping? In the current system, anyone can get their music out and up on streaming services. And anyone does.

    The major labels still act as gatekeepers in a marginalized sense, but since the paradigms have changed, they're hungry for those who make a splash on social media, or who can create trifles that easily slot into multiple playlists.

    It's not that no one is creating good music. It's that the shelf life of new music is about 24 hours. That's not long enough to sustain a career on the basis of new music. It's continual churn, and real art doesn't have a chance to get discovered at all.

    Most playlists favor easy variations on a theme, so there's not a lot of chance for discovery there, either.

    Very little music makes ANY impression outside of a narrow stylistic silo, even if it has some traction. So music is made for silos. And so little music develops broad reach.

    In light of all this, it's no surprise that new music, siloed and packaged, and with don't-blink-or-you'll-miss-it promotion, is losing popularity.
     
  7. mark winstanley

    mark winstanley Certified dinosaur, who likes physical product

    I'm not sure that I count 18 months as the dividing line between new and old music... but I don't pretend to be in touch with these things
     
    jicerswine, ARK, PhoenixWoman and 9 others like this.
  8. mr. steak

    mr. steak Forum Resident

    Location:
    tempe az
    1980 is on the phone for you.
     
  9. speedracer

    speedracer Forum Resident

    Location:
    Sapa
    In the market you choose to focus on.
     
    CaptainFeedback1 likes this.
  10. Bluepicasso

    Bluepicasso Android Confused

    Location:
    Arlington, Va
    I find great new music on Bandcamp every week. New music is not dead, mass exposure for it is.
     
  11. notesfrom

    notesfrom Forum Resident

    Location:
    NC USA
    AI will figure out why.
     
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  12. DK Pete

    DK Pete Forum Resident

    Location:
    Levittown. NY
    Me neither...but I've thought about this at times and it seems to make sense. There always *was* good/great music and there always will be. It's not about THE MUSIC. It's about societal/cultural mindset. A lot of people on forums such as this one come, or are heavily influenced, by a society which put an incredibly heavy value on music. The love for the music transcended the music itself in ways which today's mind set (generally speaking) can't begin to fathom. While there was always great music, great music was never as much a part of daily life as it was it one certain period which people of our age group are from, directly or indirectly. It was a phase that's over and done with. There's music coming out today that's probably as great as the music from back then....the difference is that "back then" it was like oxygen. Today it's just a part of a multi course meal which is great to have but not essential.
     
  13. downloadsofist

    downloadsofist Well-Known Member

    Location:
    Catskills, NY
    I'd be curious to know how many people on this forum consider a release from 19 months ago "old music."
     
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  14. tommy-thewho

    tommy-thewho Forum Resident

    Location:
    detroit, mi
    The only music I purchased since Xmas was Adele -30.
     
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  15. ghoulsurgery

    ghoulsurgery House Ghost

    Location:
    New Jersey
    This is what kills me about the articles about that study. The definition of “old music” is silly. According to the authors of that study, the two most recent Taylor Swift records are considered old
     
  16. notesfrom

    notesfrom Forum Resident

    Location:
    NC USA
    People were done buying the Saturday Night Fever and Grease soundtracks during by the time 1979 rolled around. Or at least sales had cooled off some.
     
    kt66brooklyn likes this.
  17. saturdayboy

    saturdayboy Forum Resident Thread Starter

    Location:
    Chicago
    What do you mean by “music marketing outlet you are interested in.”?
     
    speedracer likes this.
  18. optoman

    optoman Forum Resident

    Location:
    London. UK
    All these “statistics” mean nothing.
    Maybe during lockdown people bought more music and now less. Maybe increase in petrol prices and inflation affected sales this year. What is the pattern over a longer period? Who produced those figures and what interest do they represent?
    Just an excuse for yet another thread contrasting new vs, old music
     
    MonkeyTennis and LeBon Bush like this.
  19. Hall Cat

    Hall Cat Senior Member

    Location:
    Chicago, IL USA
    That's what I mean
     
  20. PH416156

    PH416156 Alea Iacta Est

    Location:
    Europe
    Roger Waters was right :laugh:
     
  21. Wild Horse

    Wild Horse Forum Resident

    Location:
    California
  22. jwb1231970

    jwb1231970 Ordinary Guy

    Location:
    USA
    That’s good, maybe they’ll stop making it:p
     
  23. speedracer

    speedracer Forum Resident

    Location:
    Sapa
    The markets you focus on to make your point.
     
    CaptainFeedback1 likes this.
  24. nosticker

    nosticker Forum Guy

    Location:
    Ringwood, NJ
    MTV, get off the air, NOW!



    Dan
     
  25. WolfSpear

    WolfSpear Music Enthusiast

    Location:
    Florida
    There’s a couple of points to make on that.

    Older music is much more accessible now than ever before. It’s not like you could waltz into a record store in the 80’s and easily find people demanding ol’ 78’s. Everything is at your fingertips these days from Sousa to the Beatles and beyond; sky is the limit and the younger generation that appreciates older music will take advantage.

    The other thing is the market is more divided than ever before. Who would have thought Bad Bunny would dominate the America, at least not to the extent he is now. Part of it is the market shrank but there’s also a broader representation with streaming. All walks of the American life have visibility.
     

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