So in most businesses, you lower prices in order to compensate for the competition. Yes BINGO! And what the ticket price issue has completely sidestepped is the incredibly stupid price at the concession stand! I get that the "average" ticket price in the U.S. is nine dollars and change. But in South Florida, it is more like $12. To share a large popcorn of two is $9, and $6/ea. for large soda. So, it costs $45 for a couple to see a movie with drinks and popcorn to share. This is NOT in keeping of what it cost to back in 1979.