I figured having my URL on the back of the jacket would be enough, and while it has directed some buyers to my website and mailing list, I'm guessing it's not been massive. I did get a huge burst of Boingo LP sales the other day, like they were brand new products. I suspected someone must have advertised these somewhere and it brought in some new buyers. One buyer contacted me and said they saw a posting in a Vinyl Reddit group and that's what directed them to my site, so that solved that mystery. I need more of that kind of surprise exposure bringing in the newbies.