Younger people don't remember buying singles. You bought the song you liked and the B side usually stunk. With the Beatles, the B side was usually just as good as the A side. I remember thinking that both HELP! and I'M DOWN were great songs and so totally different from each other it was buying two hits for the price of one. That very rarely happened in those days. And even though both songs were played on the radio several times an hour, we all bought the 45 so we could get more of it. The intensity of how much we loved the Beatles' music in those days is hard to put across to others..