Word of Mouth Love this one, always have! The main guitar sounds like a high powered electric power tool (damn thing could probably peel paint off the walls at the right volume). There are cool little guitar riffs and fills all over the place (like that ringing almost harmonic-like sound that comes out of nowhere and then keeps returning) and they all sort of gloriously fall apart towards the end in a nice slightly Stonesy way (the breakdown on Too Tough or ending of You Got Me Rockin'). This song is so loose-limbed and garagey in a way only the Kinks can pull off. I would take this over the too ham-fisted approach on too much of GTPWTW. Word of Mouth is a great segue out of Do It Again. Ray is just fed up and angry here, yet still wry and sarcastic. The opening track found Ray caught between tomorrow and yesterday in this new and now Chrissie Hynde-less world (for him at least) but here he's fully in the present and dealing with all the rumors and hearsay about him, why the relationship with Chrissie failed, what she or her circle may be saying, and of course both the mainstream media and rock press. He sets it up perfectly from the opening verse. You can just see Ray hung over rushing to a payphone to try one last time to patch things up with Ms. Hynde and sure enough the phone receiver is either broken or maybe missing. It's angry, fed-up shouty Ray and here the music (and that paint-shredding riff) back it up perfectly. This one was a favorite of mine back in my freshman year. I do not hear Start Me Up in the intro either. Start Me Up into is the riff three times seperated by spaces between each while Word of Mouth is intro more continous with much less pronounced space between the riffs. Also Start Me Up seems to have more a down or less of an upstroke on the strings then Start Me Up. Besides everone knows Dave was a huge Jay Ferguson fan anyway and after all Ray never did say the name of the island he was on so sha la la m'lady.