Dry cold midrange, unrefined trebles. Paired with the right speakers, it make make those speakers sound their best.
That depends on which models you’re comparing. Having owned examples of both their entry level and upper tier 2ch amps - the A-S801 and A-S2200 respectively - the “Yamaha sound” means different things depending on model. The lower tier amps (A-S801 and below) sound neutral, balanced and inoffensive - they’ll likely fit into many systems just fine. They colour inside the lines. The upper tier amps (A-S1200 and above) sound lush, colourful, lively and engaging… I wouldn’t go so far as to say “warm” but they’re definitely not as “grey” as the entry level amps. There’s richness and colour to their tone and definitely not a case of “the same, only better”… they’re quite a different proposition and in my view more considered system matching may be required. Having said that… I recently heard the range topping A-S3200 integrated in a demo room, and while it shares many common traits with my A-S2200 it sounded fractionally cleaner to me… not quite as lush or rich. But we’re talking single digit percentages difference here and I didn’t hear it in my own system… that was just my take away impression after a brief listen. What I’m getting at is - as I said above - the “Yamaha sound” means different things depending on which Yamaha you’re asking about.
I find Yamaha's integrated amps to sound realistic. There's a believability to the music they provide. My 801 sounds clear, spry, and confident. My 3200 sounds limitless, fluid, and holographic. Instruments pop up all over the room with the 3200 at the helm. Bass has tone and heart, midband is palpable and savory, and the treble is impressively delicate and spacious. Yamaha's tone controls are very effective without being offensive. They're automatically bypassed when you don't use them and do a fine job of tailoring the sound when you do implement them. I found the loudness dial on the 801 indispensable for late night EQ.
Yamaha isn't kidding when they call their amps "natural sounding". I don't know how their stuff would compare to Cambridge, but I certainly think that they make some of the more musical sounding electronics of all of the mass-market Japanese manufacturers.
As others have said the sound depends on the model. The higher-end amps are a different kettle of fish to some degree. What they all have in common across the range is an uncanny way with vocals and acoustic music.
I do, but I heard the term more from users then from marketing, so I figured there has to be something there
Understood. There's a thread on the more expensive Yamaha integrated amps where the owners seem to be pretty consistent in their praise. I have an AS-501 that sounds great with my Focal speakers.
If there is a Yahama sound (which is not necessarily present in all Yamaha gear) I do think the acoustic priorities of their musical instruments are instructive. Like Yamaha pianos, the Yamaha amps I’ve had (both of 80s vintage) seemed to articulate the individual notes; give them edges. I would say that they can sound like “less” music (until your ears adjust) because the music often sounds more definite. If I’m not mistaken, the company began in the 19th century as a manufacturer of tuning forks. (Their logo remains a circle of tuning forks.) That resonates with my experience of Yamaha gear. Precisely tuned, articulated frequencies.
I visited their headquarters in Japan back in the early 2000s. As you may know, they have a unique position in the industry because they are also one of the largest manufacturers of all kinds of musical instruments. One of the things that was mentioned to me was that they were taking significant steps to have buy-ins/feedback from their musical instruments division before they released hifi products. I think this is a great effort because sizeable companies can become very disjointed over time.
I've thought of Yamaha (RX-V781) as on the bright side. I'm now using a Yamaha A2A that sounds about right and not too bright. (Both with Infinity Reference series).
Having owned 801 and 2100, I can say tone control is good but more prominent in smallish spaces. In a 5mx5m room for example. Yamaha sound is wholesome with not so much body and neutral to bright sounding. Dac on 801 was pretty good though. I would call the layers of music rather sheers than curtains on a yamaha amp.
Different product. I rode one of their Banshees. Fastest machine I've ever ridden. 0-80 mph real quick
That gave me a chuckle. I bought a Sony STR-DH190 (perfectly decent sound) last year and quickly replaced it with a Yamaha A-S301. Mostly because I hated the godawful plastic feeling volume knob. Soundwise the A-S301 is indeed a Sony done right.