I have been using Google TV as part of my cord cutting solution for almost a year and love it, the new box looks to be an improvement, especially the remote. http://www.engadget.com/2012/06/25/google-tv-goes-international-sony-ns7-gs7-set-top-box-up-for-pr/ The second video with the guy from Sony is more than just an ad. I haven't found which processor is being used in the new box but I believe it is an ARM processor. My first generation boxes use an Intel Atom processor. The version with Blu-ray player should follow in October. Google TV is definitely designed to be used in conjunction with a cable or satellite TV box and integrate guide data and other information from both but I use it with a TiVo and OTA programming or by itself.