A.T. & T. Promises Refund after Screwing Up Live Stream of Woods-Michelson Golf Match

AT&T Inc. T -1.38% and other big television distributors said Saturday they would refund customers who paid to watch a showdown between Tiger Woods and Phil Mickelson after AT&T shanked its telecast of the much-anticipated match.

AT&T intended to use the pay-per-view golf match as a showcase of its media capabilities after its acquisition of Time Warner. The online transmission fell victim to technical glitches and could end up being a money loser for the company.

Problems with AT&T’s B/R Live streaming video service Friday prompted the company, shortly before the match began, to make the webcast event free to viewers on the platform.

That in turn prompted viewers who had paid to watch the match through their cable or satellite providers to complain that others were able to watch it at no charge.

AT&T, which owns DirecTV, said Saturday it would refund customers who paid for the event. A spokesman declined to say how many people paid or ended up watching the event.

 

Oh, I bet there's gonna be screaming at the office Monday morning. Heads will roll...

 

Karma for the HBO Dish debacle.

 

Always amusing to see the words 'A.T. & T.' and "promises" next to each other