I'd ordered the 540 over the Thanksgiving sales in anticipation of my incoming 1210GR. A few here suggested I get the 740 (which indeed looks cooler with that gold body) but the linked German article upthread convinced me (as well as the guy I deal with at Needle Doc) that the 540 might be more what I want tonally. My room is carpeted with lots of soft furniture (but bookshelves and books too) and I think of the sound there as slightly muffled. Also, at my age, I don't have the same high frequency hearing I once did so if the 540 is brighter, I'm not sure I'll hear it. Lastly, my gear is mid-level (the receiver I run the turntable through is an old Yamaha RX-V990 which has a good phono stage onboard) and my records are old. I paid $225 for the 540 mounted on an AT headshell. I suspect that once it's mounted up on the 1210GR and aligned properly, I'll like it and forget about it and whether I should have moved up the scale of carts. By most accounts, the 540 seems to be right in the sweet spot that people like me are looking for.