It's all journalism, just because it's not political or financial or "hard" news doesn't make it not journalism. The question is what's the nature of these publications' practice of journalism. All journalism enterprises -- whether they're general interest, specialty interest or trade interest -- face the same challenges of balancing financial and editorial considerations and most in the US are supported by advertising. While the pressures that all journalism enterprises can be more stark in trade and specialty publishing, where organizations are depending on the same entities for information and access and for revenue through advertising, vs. general interest news ventures, the challenges are basically the same in kind. If these publications want to consider themselves not journalism and are unconcerned with these dilemmas, that's fine. There's nothing preventing them from doing that. But it does impact the way people will respond to what they publish. I do think many of the publications DO concern themselves with these matters, others are much more hobbyist, DIY enterprises. I just think any or all of them who are making an editorial decision to never publish a negative review are making an ethical and credibility mistake.